.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness company has onboarded Indian cricketer KL Rahul as a label ambassador and an entrepreneur in the provider, it shared with ETRetail.Without divulging the precise portion of stake the cricketer has actually taken, the company said it is actually a substantial and also critical investment.This cooperation strives to leverage KL's astounding recognition, particularly one of young people as well as exercise aficionados, to increase Boldfit's dip untrained markets as well as demographics all over India.Sharing regarding the company's growth programs, Pallav Bihani, creator and chief executive officer of the provider said, "Our team are going all-in on expanding our activewear and shoes types, which are actually readied to redefine the health and fitness market. These portions are our potential growth engines." Presently, health and fitness and also yoga exercise extras steer the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name attained a revenue of Rs 73 crore. With key efforts and also this relationship, the label intends to reach an income of Rs five hundred crore through FY26. Established in 2018, it currently provides over 1 crore clients each year as well as aims to increase this scope to 5 crore with this alliance. Additionally, it is boosting its source establishment infrastructure to guarantee fast shipping and steady item availability.Looking onward, the D2C start-up counts on an eruption in on the web traffic, social media interaction, as well as much higher sales around our main categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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